The advertising world has seen many changes, with seismic trends transforming how brands communicate with consumers. First, it was the printed word, followed by direct mail, radio and television and finally, the internet. So what’s next for the industry? We believe that sustainability is the new digital. Due to the increased consumer awareness of their […]
“Only a life lived for others is a life worthwhile”- Albert Einstein. Boy, was he right!!! But it doesn’t take a genius to understand the power and effects of giving in a social context. Over time there have been studies that proved how humans are hard-wired to function and develop better in a collaborative/ group […]
There are as many definitions for gender equality as opinions in this world. Putting it simply, gender equality is “the state in which the access to rights, opportunities and resources is not dependent upon one’s gender”. It is rather purely a world where a person’s success, however, that the individual might define depends solely on […]
The world of marketing is buzzing with excitement once again. But what is it this time around, you might ask. The word on the street is that the two new kids on the block that are getting all the attention are “moment marketing” and “emotional or joy marketing”. It all sounds fascinating, but what are […]
Advertising in the “Mad Men” era was glamorous, powerful and creative. Ideas from psychology and sociology merged with cutting-edge cultural trends to create powerful, iconic campaigns that verged on art, and which people still remember and even display on their walls at home. Just think of the classic “Coke” signs from the 1950s, VW magazine […]
